MOMMA LOVES… born free – fashion for the greater good

Born Free is a collaboration between Shopbop Vogue and 22 designers (all of them moms) who have come together to design a collection of clothes for both women and kids and 100% of the profits go towards ending the transmission of HIV from mother’s to their children in Africa.  Everyone from Victoria Beckham to Miuccia Prada to Carolina Herrera have gotten involved to create this collection.  Having been born in South Africa and having known people who have lived and died from AIDS and being a child of the 80′s when the diagnosis was a death sentence it is beautiful to see that this disease can be beat.  Mother’s with HIV do not have to spread the disease to their unborn children and Born Free is not helping to spread the awareness but is using fashion to make an actual difference (the goal is to eradicate mother to child HIV transmission before 2016).  Read more about it in this month’s Vogue or on vogue.com and shop the collection on shop bop to help make the world a better place.  Check out some of the amazing Born Free pieces and don’t be afraid to shop for the greater good!

First for us:

and for our little ones: